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WHEN the Irish go shopping in this town, they go to Century 21, the discount superstore situated directly across the street from Ground Zero. Why they would travel to the most eclectic consumer paradise imaginable to spend their hours trudging through a grim, crumbling, endlessly sprawling department outlet that evokes memories of a pre-makeover Clerys, wellf We have our theories.
Never underestimate the warm glow of familiarity; in its own bizarre fashion, Century 21 is reassuring in its anonymous, old world blandness . . . we tend to get really freaked out when aggressive American shop assistants start leaping all over us.
The staff in Century 21 simply don't give a crap. Then there's the thrill of the hunt . . .
for bargains. Dig deep, and they're there.
Tell the mammyf.
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YOU ARE HERE: 19 March 2007 / tribune.ie / 2006 / 04 / 09
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