Doing something cultural
It doesn't matter what, you can't beat that smug feelgood factor

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Big belts
Hides the post-lunch bloat and makes you look pretty trendy

LOATHINGIT

Deodorant stains
Those 'no marks' products aren't doing what they say on the can

Holiday inertia
You need to (a) book something and (b) get swimsuit-fit. Can you be bothered?

Losing your mobile
Unfortunate, but not as depressing as realising you can't function without it