You're out to dinner on a Saturday night and you're anxious to know the evening's GAA scores. Naturally you ring a friend who's at home in front of the TV. Dublin and Offaly drew 017 each in the hurling qualifiers, he tells you, and Galway beat Laois by 7-28 to 2-13. He knows because that's what it says on Aertel.

Imagine your surprise when you arrive home in the early hours and discover that Aertel are now saying Offaly scored 1-17.

Imagine your surprise next day on discovering the goal was scored in the first half, not the last minute. Imagine your surprise on further learning that it was actually 7-18 that Galway hit against Laois, even if Aertel are still giving their tally as 7-28 on Sunday evening, 24 hours after the match. On second thoughts, why such astonishment? After all, this is Aertel.

Worse followed last Wednesday when Aertel's take on the night's Leinster under-21 hurling semi-final scores were as follows: "Dublin 0-17 Ofally [sic] 0-11" (they couldn't even get that right . . . 'Ofally' actually scored 111) and "Wexford 3-17 Wexford 16". The scorelines remained unaltered on the page next day.

Do Aertel advertise for staff or do they just drag passersby in off the street?

Thank goodness it's not your tax euros that go towards funding this shambles of a service. Oh, hang on a minutef

WORLD CUP PRICING PUTS GAA TO SHAME

Remember that spectators' committee we felt Nickey Brennan should set up? Has to happen. Last week it cost 20 to watch WaterfordLongford from the stands. Sideline Cuts could pay 35 at face value for a ticket to tens of World Cup matches in the comfort of some of the world's "nest stadiums, something you would hardly call Walsh Park. You've talked a lot about marketing, Nickey.

You know one of its four Ps is pricing.

Get it right.