Kelly & Sarah are one of the more recognisable longrunning indigenous campaigns.

The QMP-conjured blonde and brunette duo, love them or hate them, managed to "Lappdance" their way into the popular consciousness, that last being the promise of a lapdance for their boyfriends that memorably turned out to involve dressing in the native folk costume of northern Finland.

Meteor clearly thinks it's onto a good thing, pointing out that two spots in the campaign have scored in the top 10 of the AdWatch research. Now the two girls are back in two connected 30-second spots, called 'Concert', aimed at the pay-as-you go market.

In the spots, the girls have come out to support Jane as she sings her latest pop ditty, only to "nd that her agent has booked her to an audience of heavy metal fans.

The girls use their mobiles to round up a more pop-friendly crowd. The second spot shows Jane's agent with the missing metal band facing an octogenarian birthday party crowd.

Meteor puts its gain of 60,000 customers and rising market share down in large measure to the campaign.

BECAUSE I'M WORTH IT

Who knew Gerry Ryan would take the L'Oreal approach when asked why RTE paid the 2FM presenter more than 487,000 in 2004.

Ryan said that he was responsible for bringing in 6m in advertising, so his wage bill was a snip.

Sharon Lawless of Mercury Media was one of the few willing to stick her head above the parapet on the subject.

"It is hard work putting out a three-hour show, and if Gerry Ryan is bringing in the money then it makes sense. But it's probably inaccurate to say he's bringing in that "gure."

She points out that a sizeable proportion of ads that would appear on the Gerry Ryan Show would not be speci"cally bought to be run during the programme, at the premium rate of 890 per 30second spot, but as part of packages of 30-second spots.

DA VINCI CODE BOOSTS CINEMAS

May recorded a 15.3% increase in admissions to Irish cinemas compared with the same month last year, thanks to early-summer release blockbusters. Irish cinema owners can thank the Catholic church for helping to stir up suf"cient controversy around the opening of The DaVinci Code to boost attendances, helping the "lm gross 1m in its opening weekend despite being panned by critics, and 2.3m in May. Mission:

Impossible 3 brought in 1.7m and the third X-Men "lm brought in nearly 600,000.

NOT SO SWEET

The financial and reputational fallout from Cadbury's recall of more than one million chocolate bars because of fears over salmonella contamination in the UK market will take a while to fully measure, but one doubly bitter blow will be the requirement to essentially shut down its advertising around the affected products. The highest-pro"le casualty will be sponsorship of Coronation Street, worth some 12.5m per year to ITV and by some estimates half of all of Cadbury's UK media spend.

QUOTE OF THE WEEK

"You're not really ringing me because you expect me to comment on what RTE are paying Gerry Ryan, are you?" . . . pretty much any media director in Dublin late last week.