We didn't even know that Forbes magazine had a podcast edition until a reader called it to our attention. And we can say that while it's certainly a bit clunky, there's a lot there - it's just that perhaps a bit too much of it might be Steve Forbes himself.

We're also confused by some different versions that are "oating around. There's up to three hours of content supposedly for download for free each week via the forbes. com site. Audible. com, which offers up a host of audiobooks and podcasts, offers a 35-40 minute version per week, but that one you have to pay for. Even then, details on the pricing were sketchy.

Now that his Elevation Partners VC has jumped on the bandwagon, we wonder if Bono might be called upon to lend something of himself to the capitalist tool and start with sorting out the podcast.