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MUST READ. . .



Good to Great and the Social Sectors By Jim Collins Random House, around 10 . . . .
COLLINS' Good to Great is a business classic, challenging mediocrity in many . . . well, most . . . business cultures. In this slim, 35-page monograph, Collins attacks the notion that the social sector should act more like a business. It should be thoughtprovoking, particularly in Ireland where, as a survey by Trinity College Dublin School of Business' Centre for Nonprofit Management (say that three times fast) found, there are more than 25,000 nonpro"t organisations.

Collins argues, rightly, that the best-run companies have more in common with the bestrun nonpro"t groups than they have with mediocre management of indifferent companies.

It's a reminder that the quality of leadership does not always correlate with turnover or yield.

That's not to say the average charity is better-run than the average business, nor that more altruistic intentions make better managers. But it does challenge a widely-held prejudice, and that's a good thing.




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