MOBILE network 3 is to become the exclusive marketing partner for Phantom 105.2 FM, the mobile operator said, as the new alternative rock station makes its long-awaited legal broadcasting debut this Tuesday on Halloween.
The radio station will use a 3 text line as well as engaging in promotional tie-ups involving Irish artistes and weekly chart shows including downloads.
Graeme Slattery, head of music for 3, said the partnership made sense for the mobile operator.
"Phantom broadcasts rock and independent music to Dublin with a real focus on up and coming Irish talent. 3 is just as serious about bringing the best of the Irish music scene to mobile and giving real music fans easy access to the latest and greatest tracks."
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