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Magners director Maurice Breen in league of his own



Maurice Breen (above centre), marketing director of Bulmers, who launched the Magners Irish Cider brand into the UK where it has exploded in popularity and sent the C&C share price soaring, was named Marketer of the Year last week by a jury chaired by RTE commerical director Geraldine O'Leary. The event was hosted by Marketingmagazine's Michael Cullen and sponsored by marketing recruitment company Alternatives.




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