.When we came across something purporting to be a podcast for the UCD Quinn School of Business, we admit we got our hopes up. Some nascent way of showcasing the best business thinking, modelled on the Harvard Business Review's IdeaCast?
Adding some muchneeded intellectual heft to the debates around business issues in Ireland?
Not a bit of it. It's just a few mp3 files that are audio brochures for the UCD undergraduate business programme. This must have seemed like a good idea at the time to the school's marketers, and no doubt they can find some metric to justify the spend, but it's only worth a listen to see what a wasted opportunity it is.
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