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The Story: Brought to us from the clever people at John Frieda (one of the first high-street shampooconcoctors to invent blonde and brunette products if you remember) this little number flew to the top of the beauty charts within weeks after its invention.
To this day, one serum is sold every 16 seconds in the UK and that's not even taking into account all the unruly-haired Irish girls.
Celeb Fans: Nicole Kidman is a big fan and given that her curly hair hasn't been out of place since circa 1995, does any product need a better endorsement?
Any Cop?Indeed it is, but only if you have a certain type of hair.
Girls (or men for that matter) with thin, flat hair need not apply. This serum is made especially for thick uncontrollable frizz or curls and when faced with such a task will come up to the mark admirably.
Verdict: It may have been around for donkeys but we're still loving this little number, and it fits into your handbag. Enough said.
Price: 8.40 for 50ml
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YOU ARE HERE: 19 March 2007 / tribune.ie / 2006 / 12 / 10
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