Publius knows people who still have a Betamax player and insist that their no-logo MP3 player is faster/clearer/ shinier than the iPod, and that the proles who fall for what The Man shoves down their throat are suckers.

It was inevitable that the next wave of stories about Apple's announcement would be negative. Still, we wonder if Weckler has gone a bit out on a limb.

PROVIDENCE GETS EXTRA CRISP JEREMY CRISP, managing director of DDFH&B agency, will join Rhode Island firm Nail Communications as its managing director, in a move that surprised AdLand.

Crisp tells Publius that the move was more for lifestyle than career - rather than join a big firm in New York, in Providence, Rhode Island, Crisp will be a bigger fish in a smaller pond. Publius notes that some of the best US creative work in recent years has come from outside the usual urban centres, from Nike's 'Just Do It' from Wieden and Kennedy in Portland, Oregon, to a shop like Crispin Porter Bogusky in Miami.

BRAZIL SILENCES YOUTUBE WHO says you can't regulate the internet? Most of Brazil found out you can, as internet service providers complied with a Brazilian judge's order to block all access to YouTube. The site briefly hosted footage supposedly of Daniela Cicarelli, model and ex-wife of footballer Ronaldo, having sex with her boyfriend. That the site was back up within hours says more about the relative power between YouTube and a local judge than its being taken down in the first place.

REALITY TV REACHES ADVERTISING HALIFAX tomorrow launches its TV and outdoor campaign by Publicis QMP.

Sources say the ads will feature actual bank employees. What music they will be performing their own videos to was not clear, but the trend of using non-actors in advertising is one we're seeing a lot more recently.

Rothco has won a Euro1.5m farm safety campaign for the HSA that will also feature real farmers instead of actors.

TIPS, BRIBES & ABUSE all welcome at rdelevan@tribune. ie