The survey results presented here are derived from the Sunday Tribune/ Millward Brown IMS poll. The poll was conducted among a sample of 1,093 adults representative of the 3.2 million adults aged 18 and over. They were interviewed face-to-face in the home at 100 sampling points throughout all constituencies. Interviewing was carried out on Monday 8 and Tuesday 9 January.
Figures are rounded to arrive precisely at 100% in each question.
The poll was conducted in accordance with the guidelines set by ESOMAR and AIMRO (European and Irish market research and opinion governing bodies).
Extracts from the report may be quoted or published on condition that due acknowledgement is given to the 'Sunday Tribune'and Millward Brown IMS.
© Sunday Tribune and Millward Brown IMS, 2007
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