Traded on the more loosely regulated Over the Counter (OTC) market in the US, Vubotics raised over $2.2m when it listed on the market last year. It currently has a market capitalisation of almost $15m.

Its non-executive director is Ronan Harris, an executive at Google's Dublin-based European headquarters. He has previously worked with Nirvana Technologies, an Irish private equity firm, and Mitsubishi. He was formerly chief operating officer with Skillspro, an e-learning company that was backed by Fran Rooney, who once headed the now collapsed Dermot Desmond-backed Baltimore Technologies. Harris holds just over a 1% stake in Vubotics.

Vubotics seeks to "create products to improve information delivery", according to its website. It is developing a new software product called VuIT that changes the way text is displayed on screens and monitors in an effort to reduce eye strain, increase reading rate and "improve comprehension". The company said this is done by tagging each individual word for "comprehension and recognition characteristics" and that the words are then displayed one at a time at a speed optimised for the reader.

Google has revolutionised online advertising by 'tagging' words so that advertisements displayed on its website are relevant to each individual search.