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»It's a buyers market, so the key to house sales will be active rather than passive marketing. This means that agents can no longer rely on the internet alone for marketing. Although many people use the internet to search for suitable properties, professional brochures with accurate details and attractive photos will ensure the correct buyers turn up for viewings
»After you've given the agent a chance to have a look around your property, test their eye and make sure they've noticed your property's best features. Ask what details will go into the brochure. It's a good opportunity to test their selling skills
» Although the agents are expert at selling, you're the expert on your property. When signing up with an agent, insist you get to see drafts of the brochure before they're printed and can add in important details if they're missing
» As well as knowing all there is to know about your house and the location, make sure your agent actively follows up buyer interest. The follow-up call will make all the difference to a successful sale in 2007; ask your agent for feedback on viewings. Some agents have even started to text-message buyers when properties become available. Also, check if they already have buyers on their books who'll be interested and whether they've contacted them about your property
»How good is your agent's customer service? Make sure your agent is easily contacted. Put yourself in a prospective buyer's shoes and make a few calls to agents to check how quickly and efficiently they respond. If they drag their feet with you, imagine how they'll handle potential buyers
»Make sure you meet the person who'll be handling the viewings and that they are experts on your house and the area. Buyers will often ask agents for advice on the area and your agent should be able to answer queries on the neighbourhood, schools, shops and amenities
»Make the most of Saturday viewings. Many agents use 'Saturday people', so try to get a commitment from the agent that Saturday viewings will be carried out by the same person who is handling the rest of your sale or someone who is at least familiar with your house and the area
»Trust your agent's judgement and be realistic. If an agent suggests a lower price than you expected, listen to what they say. Over-valued houses take longer to sell, but if you go lower you're more likely to increase interest. If the property is worth it, buyers will be prepared to bid higher
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