Hot Press, of course.

So Labour leader Pat Rabbitte appeals to the 'yoof vote' by telling us in the latest edition of the music magazine that the most embarrassing moment in his life was "pinching a woman's backside in a queue who I mistakenly thought was my wife", his most desirable date is Meryl Streep and his favourite saying is "A lot done, more to do - it cracks me up!"

Rabbitte's obviously trying to fire the imagination of the 18-plus first-time voter with lame jokes and daring quotes - "Favourite term of abuse:

'What a b*****s!' " Unfortunately, he is not alone, as more and more TDs try to get all hip and trendy with cleverclogs blogs and uploads on YouTube.

The centre ground is very crowded now - hence the need to highlight how different and cool you are to tech-savvy first-time voters.

But in a week when the government took full political advantage of its vote-catching Euro184bn National Development Plan, it's surely important when you talk to young voters that you have something to say.

Rabbitte and Enda Kenny are going to have to come up with a much "bigger idea" for shaping the future of our society than we have yet heard from them if they are to take any advantage of young people's cynicism after 10 years of Bertie Ahern.

It's good for democracy that we get a closelyfought election. Using magazines such as Hot Pressmay be a good way to get a message across to a younger audience, but not if you patronise them.

Greatest ambition? "To be the first Labour taoiseach, " answers deputy Rabbitte. While he's done a lot, there's more to do - it cracks us up.