For those who aren't familiar with Ziglar, it's really worth a listen. Either you'll think it's cornball stuff even the Simpsons wouldn't bother to satire or because you might actually "nd some advice there worth listening to. As a starting point, Ziglar tries to get inside the head of the average sales professional to make them understand that despite the loneliness of the cold call, to be in sales is not to be unworthy of respect. If nobody sells, nobody eats.