[How else to explain Toby Maguire, celebrity gossip blogs or Buffy the Vampire Slayer? ] The magazine itself has gone through ups and downs over all those years - lately on a signi"cant up as it saw its cred greatly enhanced by The Long Tail.

One of last year's key business books, it was written by Wired editor Chris Anderson.

Wired's podcast offering tends to be slightly chaotic (hard to find from Wired's own website), and the content is not the deep structure.

But if you're looking for unrelentlingly quirky takes on digital culture from the ups and downs of online security to gadget lust - in the case of their tech-sex columnist and regular podcast feature Regina Lynn, quite literally.