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High-street highs
PRET-REPORTER CIARA ELLIOTT

 


MADONNA for H&M, Kate Moss for Topshop, Lily Allen for New Look. There are so many celebrity/high street design collaborations on the horizon it's enough to make you wonder what happened to the good old days when models modelled, singers sang and, well, designers did the designing for high street stores.

Not that anyone's complaining. The fact that high-street stores are in such fierce competition for our business, upping the ante and pushing designer collaborations with the likes of Stella McCartney, Viktor and Rolf and Karl Lagerfeld collections for H&M, Celia Birtwell for Topshop or even Peter O'Brien for A/Wear is all good for us.

This season, more cheap thrills are in store as we can look forward to Giles Deacon for New Look (from 16 March) and the Milla Jovovich label, Milovich Hawk for Mango (from 15 April. See www. mango. com).

At first glance, the clothes that Kate Moss has designed for Top Shop, a 90-piece collection that includes punky-feel lurex tuxedo suits, glam rock boots and skin-tight mini dresses, look eminently desirable. In stores from the 5 May ('K day' as it's called), you can preview them now in the new issue of British Vogue.

Meanwhile, given Madonna's penchant for shiny shell suits and visors the prospect of her label 'M by Madonna' hitting stores next week may be a little less exciting, but we won't write it off just yet. Chic trench coats, day dresses and tailored suiting form the backbone to the collection which launches in H&M stores from 22 March.

For a sneak preview see www. ellleuk. com While we don't really know if the clothes are actually wearable yet, what we do know is they are destined to be e-bay gold. And you certainly can't argue with that.




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