This time it's Bluecubeloans, an offshoot of PTSB, which will provide unsecured personal loans of up to Euro35,000 from 7.9% APR, a fairly competitive rate.

Its target: consumers with "impaired credit history". You know the ones - they feature prominently in cheap advertising on daytime digital TV channels.

They are the glum family filmed in grey who can't cope with their miserable lives. Their garden is overgrown, the house is falling apart and their car is a rustbucket.

Then hey presto! A nice smiling man comes along with a fistful of money and their lives are transformed.

The sun comes out as the scene changes to glorious technicolour.

The garden magically becomes an Eden-on-earth, the house a palace and the car a sleek and gleaming new motor that would have even Jeremy Clarkson drooling.

Isn't easy debt fantastic? All we have to do is keep borrowing money and our lives will be like a Hollywood musical.

Actually, in real life, the transformation is the other way around. Mounting debt is depressing, not glorious.

And for some people who have a tendency to overborrow, including many of those targeted by easy credit, it is potentially ruinous.

Over the years, Money Talks has seen excessive debt lead to depression, broken marriages and all sorts of health problems.

Banks that fling money at you are not doing you a favour - unless you are using it to pay off loans you already have at higher rates of interest.