This independent organisation works with a handpicked council of ultra-hip movers and shakers and gets input from 3,000 consumers to assess the coolest brands in the world.

This year De'Longhi's has been selected from thousands of household names to rank alongside brands like Aston Martin and Chanel. Its Magnifica coffee machine is designed for the coffee connoisseur with a patented Automatic Cappuccino device that creates a delicious creamy, frothy cappuccino. At 999.99, the Magnifica can also memorise your favourite coffee, from espresso to americano, strong to mild, piping hot to tepid. It uses coffee beans or ground coffee and has an integrated grinder . . . coffee machines don't come cooler than this.

(From Brown Thomas and leading department stores. )