"The campaign unashamedly reflects the beautiful scenery, the warmth of the people and the living and historic culture which have always resonated so well with our visitors, " he said.

Tourism Ireland, pointed out that tourism figures for Ireland were up 8% in 2006 and this "reflected the strength" of the campaign.

The group are now carrying out a major review of the Ireland brand and recently appointed international brand strategy consultants Enterprise IG to assist them.

"The review will be comprehensive, incorporating all aspects from a tourism perspective and will include extensive research amongst consumers and trade in overseas markets, as well as consultation with both industry and stakeholders on the island of Ireland, " said Twomey.