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Lego: the world's most respected company
Giovanni Salzano

 


DENMARK'S Lego, they of the locking bricks, replaced Italy's Barilla as the world's most respected company, according to the Reputation Institute in New York. IKEA, soon to be in Ballymun, Dublin, ranked number two.

The most represented country is the US with 31 companies in the top 200, followed by Denmark with 17. Russia and Japan both had 16 companies in the rankings. The best reputation gains were reported for Russia, with an average improvement of over ten points between 2006 and 2007. Sadly, no Irish firms made the list.

Listed above are the 25 most respected companies worldwide as ranked by the New York-based Reputation Institute.

RANK COMPANY COUNTRY

1Lego Denmark
2 IKEA Sweden
3 Barilla Italy
4 Mercadona Spain
5 AP Moller - Maersk Denmark
6 Toyota Japan
7 Ferrero Italy 8 Petrobras Brazil
9 Sberbank of Russia Russia
10 Rockwool Denmark
11 Michelin France
12 Danfoss Denmark
13 Swatch Switzerland
14 Magnitogorsk Iron and Steel Works Russia
15 Kraft USA
16 Canon Japan
17 Vestas Denmark
18 Danone France
19 El Corte Ingles Spain
20 Honda Motor Japan
21 Matsushita Electric Industrial .Japan
22 McCain Canada
23 Marks & Spencer UK
24 Grundfos Denmark
25 United Parcel Service (UPS) USA

Listed above are the 25 most respected companies worldwide as ranked by the New York-based Reputation Institute.




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