And he reckons that somebody will have to pay for the 105m worth of cocaine lost at sea. He even goes further and questions why a rescue operation was even mounted to find the missing drug dealers.

"If you lose that amount of coke somebody's going to be pissed and you'll be killed. I just can't believe that the guy who made it to shore called for help. And the cops should have left them where they were . . . they don't have much of a future."

His words . . . hardhitting and direct as they are . . . offer an interesting contribution to the growing problem of cocaine use among our affluent youth.

They also provide a fascinating insight into the dealer's mentality and an honest appraisal of the world of drugs.

At one point in his life 50 Cent, a notorious hustler from Queens, New York, was sentenced to nine years in prison for selling cocaine and heroin . . . an endeavour he began at the age of 12. He spent nine months in a youth bootcamp instead before being released in 2001.

The rapper, who says he's a big fan of Bono "but couldn't do the whole politics thing", has turned his life around since his cocaine-selling days.

He knows what he's talking about and he brings a criminal reality to the "sophisticated" notion of snorting a few lines of coke as a weekend recreation.

His comments after Ireland's largest ever drugs haul was retrieved do more than many anti-drugs campaigns to keep it real. Whether you take it in a trendy nightclub or after dinner with friends, cocaine funds criminal enterprise. When that goes wrong the price is your life.