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Why good judgment goes by the board
Jack and Suzy Welch



Q

I SIT on a board with two members who, for the past year, have said and done very little. Regardless, both were just re-elected unanimously. What's your take?

Name withheld, New York

A
Two seat-warmers on your board were reelected unanimously, you say? Doesn't that mean you voted for them too? If so, don't worry. You're definitely not the only board member in history to endure an ineffective or otherwise dysfunctional fellow director.

Not to slam boards. As a whole, they add real value. But boards frequently tolerate troublesome performance from one or two of their members; it's simply too timeconsuming or impolitic to eradicate.

And that, unfortunately, is why too many boards don't make the full contribution they could, and should.

To be clear, we're not talking here about board behaviour that is criminal. With a few famous exceptions, boards will remove anyone who does not adhere to the law. No, we're referring to the type of boardroom behaviour that is perfectly legal but perfectly destructive as well. There are at least five kinds, by our count.

Let's start with the type of bad board member your letter describes, the Do-Nothing. Some of these people are too busy with their own companies, other directorships or their lives in general to care about your particular board. Some can't work up authentic interest. And still others lie low for job security.

At $25,000 to $100,000 a pop in the corporate world, being a director can be very good money. In the private sector, prestige is often the reward. And so Do-Nothings rarely challenge or probe at meetings. Nor do they venture out into the field to take the pulse of the company, checking to make sure that what they are hearing in the boardroom about values and strategy matches what employees are feeling.

Do-Nothings are awful but not nearly as dangerous as type two in our taxonomy, the White Flag. These people live in fear of being personally tainted by controversy, such as a class action suit or activist protest.

They lack courage . . . a key characteristic of any good board member. With every challenge, they pollute the boardroom by hyperventilating for a settlement, even if it means selling out on principle to get out of the crosshairs.

Sure, a board must settle a dispute on occasion, but never before seeing the organisation through a thoughtful discovery of the facts. Such a process creates a culture of trust between management and board, and it is only in such an environment that risks can and will be taken.

The Cabalist is the third type of bad board member. This is the director who sits quietly in meetings . . . in fact, a Cabalist often goes along with the prevailing side . . . but then takes up a cause behind the scenes, building constituencies to achieve another agenda. In many cases, good board members shut down such practitioners of palace intrigue.

But sometimes, a board's cabal is its own executive committee. The result is a controlling, secretive boardwithin-a-board that turns other directors into second-class citizens.

Such a dynamic decommissions most of the board's brains, but it also undermines its relationship with management. Senior executives never know if a board member is speaking for himself, the entire board, or the cabal.

Good directors focus on bigpicture issues like succession and strategy. By contrast, consider our fourth offender, the Meddler. Instead of meeting with high-potential talent and discussing industry dynamics, meddlers get all mucked up in operational details. They seem oblivious to the fact that board members are there for their wisdom and judgment, not the day-to-day running of the business.

Finally there is the Pontificator.

This person cannot get enough of his own voice, especially when it is opining on "matters of state" such as world events, social trends, the company's history, or his own area of expertise. Like Meddlers, Pontificators distract boards from the real business before them.

As a board member, it is easier to let a couple of Do-Nothings stand around until retirement and to tolerate a few White Flags cowering while the rest of the group handles each crisis. It is easier to try to isolate or work around Cabalists and ignore Meddlers and Pontificators. But imagine how much better it would be if nominating committees, usually just focused on vetting potential members, faced into the hard cases right in front of them. After all, no one can keep a board on its best behaviour but itself.




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