The venue was 4 Dame Lane in Dublin, with a sparse enough crowd (main attraction: a bloke from Fair City) and lots of cheesy hooks. Sometimes, especially when your party doesn't seem to have a point, it's best to take the cheesy route.

Limbo dancers and acrobats were on display, dancing and flipping maniacally through hoops and dodging flames. The DJs were a heavily accented faux-Caribbean bunch blasting out Sean Paul and Beyonce, and the punters were adorned with leas.

And although the food tasted like something you'd eat by mistake, the overall surreal nature of the night worked. Party Shot soon realised that the pointless launch did actually have a point, as some rather covert marketing crept into our psyche in the days that followed via toilet door ads and that nagging feeling that Malibu and cranberry ain't half bad. The moral of the party story being, if there's no hook for your bash, layer everything in cheese, cliches and free booze and eventually, something will stick.