Current M&S chief Stuart Rose: brilliant or just lucky?

Will Stuart Rose be satisfied with the performance of his beloved Marks & Spencer (M&S) during his final full calendar year at the helm? Announcing M&S's first increase in sales for two years last week will have been satisfying – and Rose seems to have steered the retailer through the recession relatively unscathed – yet the interest in when Marc Bolland is due to finally join the retailer must have been irritating.


In truth, opinion has been divided on Rose from the moment he became M&S chief executive six years ago. Many in the City say he has performed brilliantly, masterminding M&S's escape from Philip Green's takeover clutches before nursing the retailer back to health. In 2008, its profits topped £1bn for the first time in 11 years. There are those, however, who have always suspected that Rose got lucky – arriving at just the right time to capitalise on middle Britain's sentimental regard for M&S with some common-sense improvements.


The spats with shareholders that have characterised the past year or so suggest that investors are ready for a change, or at least a greater degree of power-sharing at the top. And this latest update has given Rose's critics more ammunition.


For while M&S has indeed managed to get those sales on an upward trend once again, it is lagging many of its rivals. Next's figures, unveiled 24 hours previously, were better. And both are miles behind John Lewis. Market share is slowly but surely being given up.


The better quality of the clothing sold by the supermarket chains, as well as the success of operators such as Primark, has caused M&S problems. Food, too, is underachieving. The pitiful promotion last year that saw Rose's marketing team target Waitrose with predatory advertising, only to see its rival benefit from the campaign, underlines the extent to which M&S has been caught short.


Bolland, who comes from Morrisons, ought to be able to stop the rot on that front at least. But he has plenty of other challenges to face. The difficult environment for consumer spending is not a problem for which Rose can be blamed, but there is a sense that while shops have been sharpened up and branding transformed, a strategic vision of the future is still missing.


Notwithstanding last week's correction, M&S's share price has doubled in the past 12 months alone, and the company is now a modern retailer facing the future with far more confidence than once seemed possible. And yet, given this latest mediocre performance, Rose will understand, in his heart of hearts, why so much attention is now focused on his successors.