Magners is reviewing its £14m advertising strategy in Britain as it faces increased pressure from its chief rival.


C&C-owned Magners, which trades as Bulmers in Ireland, has asked advertising expert AAR to review its strategy in the UK after a change of management at the company. Magners' UK advertising is handled by Euro RSCG in London. Its Irish advertising is handled by Young Euro RSCG and will not be affected.