Question: What's the difference between a pint of Guinness and a Dublin city councillor? (The answer's at the end, now please read on…)

Last week, the nation's publicans announced their new initiative to battle the economic crisis.

The price of a pint (cue drumroll) will be… FROZEN for 12 months. Ta-dah!

This announcement was greeted with derision by most tipplers who saw it as a cynical PR ploy by the vintners' associations.

People don't have sympathy for publicans. Drink is too expensive in pubs, the mark-up on soft drinks is outrageous and don't get me started about crisps.

Publicans blame the smoking ban, drink-driving laws, energy costs and Diageo (Guinness) for hiking up prices. Everybody, except themselves.

Since 2001, 10% of Ireland's pubs (1,500) have closed. The Thomas Read group last week became the latest casualty. In isolated rural areas these closures are causing serious hardship.

In 2001, pubs held 68% of the drinks market. Last year, this figure dropped to 48% as off-licences benefited from more people drinking at home.

Why is this? Price is obviously a factor. Dublin's city-centre drinkers are well used to being fleeced. One pub near the Dáil actually hikes up its prices after 11pm.

Then there's the drink driving. And the new work practices; earlier starts, later arrivals home from work.

There's the cheaper off-licences too: if you can buy a bottle of wine for the price of two pints why go to the pub?

In September, the ESRI pointed out one good reason for not doing your drinking at home. It revealed that the number of cases of women in their mid-30s presenting with liver disease more than doubled from 18 in 2002 to 39 in 2006. The figure for men in this age category had risen from 45 to 47. The HSE's Dr Joe Barry blamed the rise on increased consumption of wine at home.

The temptation to open that second bottle is definitely greater at home where we can let our hair down in private.

And there'll be a lot more drinking done at home this Christmas due to the bargains in Newry. Sainsbury's up there, by the way, sells more alcohol than any other branch in the UK.

This is not good for the nation's livers – or locals.

The pub isn't just about getting jarred. It's the nation's parlour. It's the home of debate, banter, people-watching. We romance there, we cheer our teams there, we wake our loved ones there: as Charlie Chawke was being interviewed by RTÉ outside The Goat pub on Monday, there were three funeral lunches taking place inside.

The Consumer Agency last week correctly said prices must come down if pubs are to survive. In October, the Evening Herald reported that many Dublin publicans were doing the opposite and raising prices before the budget. They did the same in August prior to a rise by Diageo.

That hike by Diageo had been criticised by the Irish Farmers Association, who said that while the company was blaming high raw material costs, its main supplier of barley was cutting the price paid to growers by more than 20%. Was this barley saving ultimately passed on to customers? No.

Despite their transgressions, the vintners deserve credit for their price freeze. Diageo should follow their lead and not raise prices next March as it have said it will.

The publicans effectively took a price cut last Monday when they absorbed the VAT hike and will do so again if Diageo doesn't play ball. It's small change, but it's a start. Instead of being accused of cynicism, they should be encouraged to continue along this road.

Save your derision, instead, for Dublin City Council. Unlike the publicans, these clowns are still raising their prices. Last week, they hiked parking charges up 20 cents an hour, claiming it would free up space for Christmas shoppers.

If that's so, will they lower the charges after Christmas? Don't hold your breath.

And so, finally: what's the difference between a pint of Guinness and a city councillor?

One's famous for its big, thick head… and the other's a pint of stout.

dkenny@tribune.ie