The owner of Korky's footwear store on Grafton Street has spent over €3,000 erecting a three-story sign in a protest against his upward-only rent lease.
John Corcoran says he can no longer pay his rent and is losing €1,000 a day. He also claims dozens of other businesses are suffering the same fate.
The sign, which is hanging from the top of his premises, reads "High Rents Are Killing Our Jobs".
The Grafton Street flagship outlet of Laura Ashley's closed down last Friday with the loss of 29 jobs. It is understood Disney made the store an offer to take over its lease.
"Another shop has closed because of the problems with high rent. I put up this sign to get the message across to politicians and the public that we are being crippled with these rents. The shops are falling down around me one by one and I cannot afford to pay my rent," said Corcoran.
The shop owner said he is now lobbying the government to introduce emergency legislation to aid those currently operating under those leases. He paid €3,000 for the sign to voice his frustration with his rent and rates which he said cost in excess of €500,000 a year.
"I don't mind paying the price for the sign as I'm hoping it will have an effect in the long run. I am looking at the bigger picture. If I'm losing €1,000 a day, I will do whatever I think might off-set this. The government brought in legislation earlier in the year banning anyone from signing upward-only leases. Unfortunately that is little or no consolation for the 90% of shop owners who are still operating under the agreement. This emergency legislation is needed as soon as possible before it is too late and too many jobs have been lost to this problem."
Corcoran can no longer pay his rent and said he will fight an upcoming court action in the hope it will have a positive outcome for other shop owners.
He previously offered €500,000 to anyone willing to take the lease of his hands.
"No one would take me up on the offer. They knew what they were getting themselves into. It didn't make sense. Especially seeing as there would be a new business beside us who may have signed a new lease for a fifth of what we are paying. This is not reasonable. We are undermined in this sense as a business.
"Everything has fallen, footfall and profits, everything except the rent. It is very damaging and it is a matter of urgency that we do something immediately. "
Upward only rent reviews destroyed the Irish economy