A 'seduction camp' designed to teach men how to attract their dream women arrives in Dublin next month, and is already half full despite a €500 per person price tag.
The camp will be held on 26 November and will take place on Friday and Saturday nights and Sunday afternoon.
Irish men who attend can expect to be briefed on matters such as how to approach a woman, how to build attraction and hold a conversation, how to look and dress, and even what way to stand.
After being coached, the romantic hopefuls will be "let out" onto the streets of Dublin on the Sunday to "approach women in broad daylight with all the things they have learned", according to a spokeswoman for Rock Solid Game, the UK company who run the seminars and bootcamps.
"The men who have received the training will be let out all over Dublin on that Sunday to approach women they like. It will be a very challenging day by all accounts. It will be interesting to see how ladies in Dublin take to that as well, because we know that Irish women don't always appreciate approaches like that."
The company has also denied that there is any form of "trickery" involved. "Sometimes people think it is about a game or trickery and picking women up like a player but it is not like that at all. We value teaching men positive ways of getting with women they like, because some men have sticking points that they can't seem to get past like introduction, or body language, or what to say."
According to the camp organisers, they have brought the boot camp to Ireland in the hope of changing the current Irish male psyche.
"Irish men do need this, given what seems to be the current mentality. Irish men use drink as their crutch, they wait till a girl is tipsy and hope for the best.
"But obviously, the truth is, there is no quality to these interactions. Irish men need to realise that they actually don't need to rely on alcohol to get with a woman who they like."