Two-goal Peter Odemwingie ended West Brom's five-game losing streak with a late winner against Blackpool at The Hawthorns. David Vaughan had put Blackpool in front but Albion replied through Odemwingie and James Morrison only for Gary Taylor-Fletcher to level for the Seasiders.
But then Odemwingie struck with three minutes remaining to move Albion away from the relegation zone.
Blackpool, fresh from their mid-week triumph over Liverpool, played with their customary freedom with the in-demand Charlie Adam in fine form in midfield. But they were left to rue two missed chances by the normally deadly DJ Campbell.
The Baggies were unsurprisingly devoid of confidence in the first half after their recent poor run. But they were dragged up off the floor by the driving force in midfield of Youssouf Mulumbu.
In the last few minutes of a pulsating game, demwingie held off Cathcart and drilled his shot wide of Kingson for the winner.
Roberto Di Matteo couldn't hide his delight on the touchline.