The tell-all memoir of former TV3 Xposé presenter Lorraine Keane has sold just 1,314 copies since its launch in November, despite being billed as the most scandalous release of 2010.
Working the Red Carpet garnered huge publicity in the months before it hit the shelves by promising to reveal previously unknown information about her acrimonious departure from TV3, as well as details of the presenter's run-ins with Irish and international celebrities.
The book was launched in Robbie Fox's new nightclub The Pink on 17 November, but failed to take off in its first week, when only 88 sales were recorded.
Figures released by Nielsen Bookscan, which monitors book sales, show that despite the Christmas rush, the book has now peaked at 1,314 sales after almost seven weeks on sale in bookstores around the country.
The figures equate to a sales value of €26,159. It is likely that Keane received an advance of a maximum of €10,000 from her publishers Blackwater Press which means that she has to sell a further 8,000 books before she can hope to make any more money.
One source in the book industry said the sales were likely to be especially disappointing for Keane because of the fanfare which surrounded its release.
"While the general sales are low enough, it will be made all the worse by the fact that Lorraine dished the dirt on other well-known people effectively severing ties.
"Even TV3 has said it could not work with her again so it looks like a gamble which has not paid off fully, though after just over six weeks it may be too soon to tell."
Speaking about the book at the time of its launch, Keane said, "I'm just telling it like it is – it's a funny book, an entertaining read. I gave it to Bono and Louis Walsh for a sneak preview and they loved it and wrote amazing endorsements for the cover."
Separate figures released by Nielsen Bookscan show that other titles in the non-fiction category sold up to 5,000 copies in the week before Christmas.
Top of the paperback non-fiction best-selling list for December was Wasters by Shane Ross and Nick Webb, with 4,900 sales, while Alan Quinlan's autobiography and John Lonergan's autobiography claimed the second and third spot with sales of 3,668 and 3,578 respectively.
A spokesman for Blackwater Press was unavailable for comment.